Driving Dutch Design (DDD) is hét professionaliserings- en netwerkprogramma van ABN AMRO, Beroepsorganisatie Nederlandse Ontwerpers (BNO) en Dutch Design Foundation (DDF) dat gedreven ontwerpers op weg helpt in de wereld van het creatief ondernemerschap.

Over DDD

drivingdutchdesign

The final take-over post of this year. Don't worry

The final take-over post of this year. Don't worry, we are going to post way more! Our preparation for DDW are on full speed, and soon we will be sharing more info on @drivingdutchdesign.

For now I would like to finish with my personal experience with DDD. To start with, it's incredibly useful and very fun. Weekly, it does take quite some time, but for me is definitely worth it.

It has clarified a lot. It gave focus and it made me understand that there is a whole lot more to it, to be a sustainable business.

Till October there is a good number of things to take care of. But when I will be presenting to you on DDW, you can expect a well oiled company. Ready to sit around the table with you!

Because the topics that I work with, are not a one persons job. A whole team is needed from different disciplines. I would like to start the conversations with governments - municipalities - collectives - universities - scientists - farmers and many more. So if you would like to share your ideas or you know someone who can help me further, please let know!

Alright, the end of my takeover! Thank you all and see you at the DDW!

Also follow my journey add: @bram_de_vos_ and @uprooting_urbanism

Made possible by:
@abnamronl @bno.nl @dutchdesignweek @drivingdutchdesign

#drivingdutchdesign #dutchdesign #bno #dutchdesignweek #creative #designer #designinspiration #designstudio #abnamro #dutchdesignfoundation #ddw #heyddw #transitielandelijkgebied #landscapedesign #bramdevosstudio #creativeeurope

Today I will share the project Waste to Meat, @odd

Today I will share the project Waste to Meat, @oddelmusion and I recently finished the concept. This project will be executed into a physical model, where it will all be out starting the conversations about the future of our cities with governments - municipalities - investors - collectives - universities and you! The second fase is funded by #makersexchange. Are you interested, feel free to contact me through PM or my website: bramdevosstudio.com

The introduction of Waste to Meat:

We can eliminate food waste and get sustainable meat in return by reintroducing pigs into our food cycle. Pigs love eating leftovers and can turn 3kg of waste into 1kg of meat. This works best with a superlocal food chain and organic agriculture. That’s why this proposal is based on a scenario where the whole of Amsterdam provides itself with food from the Waterland district thanks to a smart combination of three different farming techniques. Food waste is something you can never fully avoid. In this proposal we want to show the possibility of making animals part of the solution rather than a problem. A lot can be learned by looking at practices in the past and combining it with present knowledge to get new outcomes. The ultimate goal is to show transparency of the origin and destination of our food and the overall impact this offers.

Also follow my journey add: @bram_de_vos_ and @uprooting_urbanism

Made possible by:
@abnamronl @bno.nl @dutchdesignweek @drivingdutchdesign

#drivingdutchdesign #dutchdesign #bno #dutchdesignweek #creative #designer #designinspiration #designstudio #abnamro #dutchdesignfoundation #ddw #heyddw #transitielandelijkgebied #landscapedesign #bramdevosstudio #creativeeurope

A short description of one of my projects. This pr

A short description of one of my projects. This project is called, Uprooting Agro-Systems

WHAT

A Provocative scenario where Amsterdam has a fully self-sufficient agriculture district. In order not to be dependent on the global food chain, certain foods are no longer available anymore or year-round. How can we minimise the compromises we need to make? But also how will Amsterdam benefit from the self-sufficient district?

WHY

Conventional agriculture, mono-culture, comes from the so called ‘Green Revolution’. Invented in the early 1950’s, it brought the world a global food supply chain that saved an estimated 1 billion lives. But today agriculture is facing huge challenges as it reaches global and ecological boundaries. Understanding the true impact of mono-culture, we have started to think differently. New proposals to rethink this system stick to the ‘1 solution solves all’. But haven’t we learned that using 1 high efficient agri system is also not a solution?

HOW

Three different agricultural methods that can compliment each other: Syntropic Farming, Food Forest and Vertical farming. They each minimise the “con” from one of the other systems. Combined with water transport for direct and efficient distribution of the goods, you have a self-sufficient and resilient Amsterdam.

Also follow my journey add: @bram_de_vos_ and @uprooting_urbanism

Made possible by:
@abnamronl @bno.nl @dutchdesignweek @drivingdutchdesign

#drivingdutchdesign #dutchdesign #bno #dutchdesignweek #creative #designer #designinspiration #designstudio #abnamro #dutchdesignfoundation #ddw #heyddw #transitielandelijkgebied #landscapedesign #bramdevosstudio

What is my work about? As a red line through my w

What is my work about?

As a red line through my work is that I focus on the big questions that our cities are confronted with. I give answers to the ‘pain’ cities are dealing with. The first big question is: How are we going to deal with the increasing citizens in the coming years? The second is how can we do this in a sustainable and economical way?

I’m a bridge between the new abstract ideas and the realistic world. A key aspect is that I bring certain loose ideas together to a big overall plan. This working method comes from the urge of not focussing on one solution but to bring several solutions together so we can optimise our opportunities and eliminate as many compremices that we otherwise might have to make. Because cities are moving towards an independent existence.

Meaning that local is becoming the new norm. To get rid of the polluting global transport network, and be, as far as possible, self sustaining. I’m not saying that we should cultivate bananas our selves, that will be more expensive and more polluting, but we are growing towards an idea that we should become more independent. In this scenario we cannot relay on one solution, it needs to be a collaboration between several ideas. To be resilient and to create new opportunities for all of us.

That is my role as designer, I design all including plans, for the future of our cities. That’s why I’m the ‘big-thinking-concept-developer’.

Also follow my journey add: @bram_de_vos_ and @uprooting_urbanism

Made possible by:
@abnamronl @bno.nl @dutchdesignweek @drivingdutchdesign

#drivingdutchdesign #dutchdesign #bno #dutchdesignweek #creative #designer #designinspiration #designstudio #abnamro #dutchdesignfoundation #ddw #heyddw #transitielandelijkgebied #landscapedesign #bramdevosstudio

Hey, how are you? Today I will explain you more wh

Hey, how are you? Today I will explain you more why I name my job and myself the ‘big-thinking-concept-developer’.

Today, a designer is not the one who should say that only one solution is the right one. Today the designer is the one who can inspire us and to look at problems from all angles and offer solutions. He / She is someone who can create a concept and is the connecting factor in it. To connect people to concepts and realising them, is what I stand for. This is my position that I take as a designer. I design new ways of seeing. And so to be clear, I am not a scientist, but the "big-thinking-concept-developer" who brings various disciplines together and takes them to the next level.

I mainly focus my work, for now, on the global question “What are we going to do with the rural areas of our cities?” I like to call it the subsubsuburban space. In my opinion it is the space where we all, finally, can shape our living areas/cities to become a healthy sustainable environment. Where thousands of possibilities lay, to find solutions for self-sufficiency. You also could call it ‘being local’, to have most of our first needs cultivated in your area.

Wednesday I will give you more inside information. For now this may sound a bit abstract, but stay tuned for the following days, I will take you along my way of working and all the thoughts and outcomes of my work. Thank you for joining in today, and see tomorrow!

Also follow my journey add: @bram_de_vos_ and @uprooting_urbanism

Made possible by:
@abnamronl @bno.nl @dutchdesignweek @drivingdutchdesign

#drivingdutchdesign #dutchdesign #bno #dutchdesignweek #creative #designer #designinspiration #designstudio #abnamro #dutchdesignfoundation #ddw #heyddw #transitielandelijkgebied #landscapedesign #bramdevosstudio

ALRIGHT THERE WE GO!! The last Instagram takeover

ALRIGHT THERE WE GO!! The last Instagram takeover of this year!

The moment when we had to fill in when we would like to take over the Instagram, I, Bram de Vos, knew I had to be one of the last presenting. Knowing that DrivingDutchDesign for sure would change my perspective on myself and my studio @bram_de_vos_. And it did!

Because when I was 20 I finished my education in fine woodworking, from there I went to the @designacademyeindhoven and left the Academy as a concept developer focussed on creating solutions for the path towards self-sustaining cities.
It is funny how interest can grow and fade away again. Knowing that the skill of a creative has never been as important as it is now a days. I left my comfort zone and started to focus on what I can add to our never ending growing world. My new interest started to grow in agriculture, from there it developed towards self-sustaining cities.

A quick preview of my timeline, where I came from and how I started DDD 2021. This week I will be showing you how I have grown within in this program and how other drivers/coaches/teachers have helped me to clarify what I do and who I am.

Fasten your seatbelts! Let's go!

Also follow my journey add: @bram_de_vos_

Made possible by:
@abnamronl @bno.nl @dutchdesignweek @drivingdutchdesign

#drivingdutchdesign #dutchdesign #bno #dutchdesignweek #creative #designer #designinspiration #designstudio #abnamro #dutchdesignfoundation #ddw #heyddw #transitielandelijkgebied #transitionruralarea #landscapedesign #bramdevosstudio

Most creative design studios arise from a great id

Most creative design studios arise from a great idea, passion or ideology. Not so much based on extensive business models, acquisition plans and social media strategy...😌💡

The Driving Dutch Design Masterclasses provide us with useful information and exercises to strengthen the foundation of our creative ventures. About communication and presentation, finance, legal affairs and acquisition. Many masterclasses overlap by showing a different approach to a particular topic. It is up to us to extract the bits of information and advice that we want to apply. Now, or sometime in the future.

Here are 3 practical things from the masterclasses that may sound very logical, but are very useful to actually do!

1.Don't try to serve everyone. Think about your main target audience and the clients you want to work for in line with your vision and future goals.

2. If you want to attract customers, focus not on yourself and achievements, but on what you can do for them. In what ways can you market your skills, products and services to customers?

3. List your relations and keep track of their status; ongoing - first contact, to be developed - existing to nurture - desired new customers to contact.

Thank you all masters!
And @katja_lucas and @patrickaartssen for the organization 😍👏🏻

This was my last post for the instagram takeover of @drivingdutchdesign. Do you want to continue following my journey? Follow @chloeruzerveld 😊

#fooddesign #futurefood
#drivingdutchdesign #dutchdesign #bno #dutchdesignweek #creative #designer #designinspiration #designstudio #dutchdesignfoundation #ddw #heyddw #chloerutzerveld  
@abnamronl @bno.nl @dutchdesignweek

The self-initiated future food projects started ou

The self-initiated future food projects started out of enthusiasm and curiosity. When a project was finished, I would see if and how I would earn money with it. I realized that I wasn't making the work for others, but for myself because I wanted to.. Are you then a designer or an artist? 🤔

Museum exhibitions, interviews, podcasts and talk shows are often unpaid - they expand your network, help spread your story and provide free PR. Most of my income came from 'inspiring others' by giving lectures.

Throwing ideas over the fence and seeing what would happen with them didn't work for me anymore after 5 years. I wanted to add more value and actually bring about change. 😌🌱

In 2018 I worked on my first book 'Food Futures - How Design and Technology can Reshape our Food System' to share my process and ideas, but also to reflect on the past and gain insight into how I wanted to continue my work.

In 2019 I was given the amazing opportinuty to co-curate the first adult exhibition 'Food of Tomorrow' @nemosciencemuseum in Amsterdam.

This year I have the honor of curating the Embassy of Food (with @annelieshermsen) in which we analyze existing promising Food Design projects with the aim to provide insight in what is needed to strengthen the position of (food) designers in the food system. The research will be shared in a first version of the supermarket of the future during DDW21. 😏👏🏻

#fooddesign #futurefood #supermarketofthefuture #ddw21 #drivingdutchdesign #embassyoffood2021 #dutchdesign #bno #dutchdesignweek #creative #designer #designinspiration #designstudio #dutchdesignfoundation #ddw #heyddw #chloerutzerveld  
@abnamronl @bno.nl @dutchdesignweek
@drivingdutchdesign @chloerutzerveld @worlddesignweeks @bispublishers

I started my food design studio in 2014 after grad

I started my food design studio in 2014 after graduating from Industrial Design at Eindhoven University of Technology. At Dutch Design Week 2014 I presented my graduation project Edible Growth - which went viral - and caused an international kickstart of my career as a food designer. Here are some of my projects ranging from highly speculative to applied.

What I've learned over the years is that the more speculative the project, the more successful it is in the media and museums, but the harder it is to find actual collaborations (with scientists, farmers, producers) and financial support. With more applied projects this is much easier, but being too practical blurs the line between being a designer and being a food producer/science communicator which also makes the work often a bit less fascinating.

1. In Vitro ME, 2013, a bioreactor jewel to grow your own meat | How far are you willing to go to keep eating meat?

2. Edible growth, 2014, prints of an edible ecosystem | How can we use 3D food printing to create healthy food while shortening the food production chain?

3. Broiler Insects, 2019 | What must be done before we start eating insects? Will be breed them into fat, wingless, shellless creatures, bend to our will, as we do with chickens, pigs, and cows?

4. Future Food Formula, 2017-2019, an interactive installation that allows consumers to design their own tomato by creating a personalized growing recipe | Can we create new generations of crops using experimental growth recipes? Based on current science with a layer of speculation. Collaboration with @nextnaturenetwork, @utrechtuniversity and organism studios.

5. STROOOP! 2016, stroopwafels made from industrial residual flows | Making smart use of natural properties to turn waste into a delicacy. Collaboration with @agrimeetsdesign_nl @martinpjs Proverka

For more detailes go to www.chloerutzerveld. com or follow me on instagram 🙂 @chloerutzerveld

#fooddesign #futurefood #ediblegrowth #speculativedesign #artsciencecollaboration #sciart #futurefoodformula
#drivingdutchdesign #dutchdesign #bno #dutchdesignweek #creative #designer #designinspiration #designstudio @bno.nl @dutchdesignweek @abnamronl

"The most beautiful thing we can experience is the

"The most beautiful thing we can experience is the mysterious. It's the source of all true art and science" - Albert Einstein

I love extremes.
I prefer to devote myself 24/7 to one project for six months and then six months of hiking through the mountains, camping and discovering new cultures. Moving with the ups and downs in life. Because without deep valleys there are no high peaks.
Now that I am drawn more and more into the 'grown-up' life, the peaks and valleys have made way for stability, balance and regularity.
I now have to actively put in more effort to create chaos.

I am very curious by nature and love to explore and discover new things. I enjoy science fiction series and movies, and sometimes regret that we don't live in such a mystical world with magic and crazy creatures. This desire for more magic in our lives is surely reflected in my work. For the time being, this always has to do with food, but in the future I also want to work more widely in nature and science in general. 🌱🦠🔬🔮

#fooddesign #futurefood #mystery #sciencefiction
#drivingdutchdesign #dutchdesign #bno #dutchdesignweek #creative #designer #designinspiration #designstudio #dutchdesignfoundation #ddw #heyddw #chloerutzerveld  
@abnamronl @bno.nl @dutchdesignweek
@drivingdutchdesign @chloerutzerveld

Depending on who asks, I call myself food designer

Depending on who asks, I call myself food designer, food futurist or future food designer. After 7 years I still find it difficult to know what to call myself 🤷🏼‍♀️ sounds familiar 😅?

Food Design is a relatively new design discipline. It’s a collective term for designers who work with food in the broadest sense of the word. It can range from the design of new food ingredients and products to the creation of new food cultures and eating habits, the development of (sensory enhancing) cutlery and plates, but also education, food politics, agricultural systems etc.

I am mainly concerned with inventing new ways of food production and consumption. What else can we do with new food technologies to make our food healthier, more efficient and more sustainable? 🚀🌱😊
Can we design new crops by experimenting with the so called 'growth recipes' in vertical farms? What needs to be done to make more crops vertical farm proof? How can we implement cultured meat in society and is that even necessary with so many plant-based solutions? Can we design a radical food system from edible microbial biomass?

By daring to look ahead and envision alternative food futures, we can gain a new perspective on what we eat, why we eat it and what we can and cannot eat in the future!

To be continued.. 😉

#fooddesign #futurefood #instagramtakeover
#drivingdutchdesign #dutchdesign #bno #dutchdesignweek #creative #designer #designinspiration #designstudio #dutchdesignfoundation #ddw #heyddw #chloerutzerveld  
@abnamronl @bno.nl @dutchdesignweek
@drivingdutchdesign @chloerutzerveld

Hello everyone! My name is Chloé Rutzerveld and t

Hello everyone! My name is Chloé Rutzerveld and this week it's my turn to take over the DDD Instagram account 😊💪🏻

Driving Dutch Design started for me in a very turbulent period of my personal life and professional career as food designer / food futurist; I stopped renting my studio at Strijp-S and sold most of my kitchen(-stuff), I got married and bought a house... While the pandemic simultaneously wiped out 80% of my income. It got me thinking about how I can make better use of my skills, what new skills I want to develop and how I can run a profitable design studio without depending on revenue for lectures and audience activities.

DDD's masterclasses, the ZOOM meetings with fellow drivers (and their way of doing things) certainly helped with the transformation.

This week I will be sharing some of my 'old' and 'new' food design projects and way of doing things 🙃🥦🍅 ...and what is food design anyway? 🤷🏼‍♀️

Curious already? Check out my Instagram account @chloerutzerveld or visit my website www.chloerutzerveld.com
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#fooddesign #futurefood #instagramtakeover
#drivingdutchdesign #dutchdesign #bno #dutchdesignweek #creative #designer #designinspiration #designstudio #dutchdesignfoundation #ddw #heyddw

@abnamronl @bno.nl @dutchdesignweek
@drivingdutchdesign @chloerutzerveld

Last post from AmperDesign for this takeover:( if

Last post from AmperDesign for this takeover:( if it tickled your fancy, follow @amper.design and check out the new website https://www.amperdesign.nl

It is hard to explain to people what it is I do since the word Design has many connotations for different people. The professionalisation masterclasses I have been doing with DrivingDutchDesign and the large group of participating designers have helped me to start defining my business and the identity of my practice.

One of the steps I have taken is redesigning my website into a format that suits AmperDesign.
A homepage with the three research directions I am working in where I share inspiration and updates on my current projects and a page where I show previous projects.

Since the research i do is overlapping between all my projects, the three columns can be scrolled individually on desktop to make visual combinations ‘slot machine style’ 🙂 check it out on www.amperdesign.nl

Next to that the conversations with my coach @IngeHPO help me to create a structure and focus in my work. The main lesson so far: ‘ask yourself what is the first step you can take to get where you want to go, then do it…’.

Being in contact with all these curious and creative people is very inspiring and insightful for my own practice.

@amper.design @abnamronl @bno.nl @dutchdesignweek @drivingdutchdesign

#drivingdutchdesign #dutchdesign #bno #dutchdesignweek #creative #designer #designinspiration #designstudio #abnamro #dutchdesignfoundation #ddw #heyddw #landscape #ecosystemrestoration #circulareconomy #environmentaldesign #regenaration #takeover

After graduating DAE with Desert Pioneer, I starte

After graduating DAE with Desert Pioneer, I started a collaboration with Teun Vogel (@cambisol_ ) from Wageningen University to get the concept into the real world under the new name of Ecokick.

An important working method that I have been learning to use is the landscape approach. In the Landscape approach you are observing how every separate part of a landscape relates to another to find a holistic solution in collaboration with local experts. It helped me get comfortable with the complexity and interconnectedness of the problems we encounter. These are spiritual words but have a concrete and physical application.

@Ecokick foundation is an ambitious project that sees the importance of a healthy system to grow a healthy business. Preventing erosion with the ecokick structure can restore an ecosystem, an ecosystem can sustain agriculture, agriculture sustains local economy and economy can provide local production to sustain communities. This oversimplification will in reality take a life time to realise and has all the ingredients for a good adventure.

To get a better understanding of how the product works or where Ecokick is in its development, visit www.Ecosystemkickstarter.com and follow @amper.design for more.

@amper.design @abnamronl @bno.nl @dutchdesignweek @drivingdutchdesign

#drivingdutchdesign #dutchdesign #bno #dutchdesignweek #creative #designer #designinspiration #designstudio #abnamro #dutchdesignfoundation #ddw #heyddw #landscape #ecosystemrestoration #circulareconomy #environmentaldesign #regenaration

Digging Conditions. Science enables us more and m

Digging Conditions.
Science enables us more and more to overcome the limitations of being an earthbound creature.
But by overcoming the limitations of life itself, we forget that these conditions are part of being human.

This ongoing detachment from our earthbound conditions, alienates us from our human nature.

Digging Conditions is a set of tools as a response to the paradoxical way we view progress and technological development. It is a mechanical invitation for thinking by doing.

This set of tools embodies three fundamental human activities as defined by philosopher Hannah Arendt, in an attempt to counter earth-alienation.

A wheelbarrow that actively throws out what was scooped up demonstrates ‘Labour’; the repetitive cycle of life and its biological needs.

The shovel that compresses soil into blocks illustrates ‘Work’; our drive to create and to leave something behind.

And the two-armed drill that shows us ‘Action’; human collaboration and interaction, that man can never exist alone.

The tools are an ode to physicality in the digital age and a mechanical invitation to revalue the human conditions that connect us to our earth.

Follow @amper.design for more.

@abnamronl @bno.nl @dutchdesignweek @drivingdutchdesign

#drivingdutchdesign #dutchdesign #bno #dutchdesignweek #creative #designer #designinspiration #designstudio #abnamro #dutchdesignfoundation #ddw #heyddw #landscape #ecosystemrestoration #circulareconomy #environmentaldesign #regenaration

Three pictures of me, first one taken by @sophiade

Three pictures of me, first one taken by @sophiadehoogfilm, second one taken in Uganda with a farming community in the hills of Bududa, getting feedback on the prototype of our ecosystem restoration structure with @ecokick, third picture is me harvesting sludge in a farm field for soil experiments of an ongoing project.

For the last 3 years I have been developing my graduation project ‘DesertPioneer’ into the Ecokick foundation. Next to that I worked with Lode Bruins to develop a biobases building system and refugee housing.

Although the ecosystem restoration project has been the main focus for these last few years, I have been investing more time and effort in my other design practices lately. This is also where DDD comes in!

Currently I am working on two research projects regarding our relationship to the landscape and methane pollution from organic sludge build up in the Dutch waterways.

Next to that the work with the Ecokick foundation continues in our workshop in Zaandam.

Follow @amper.design for more updates

@abnamronl @bno.nl @dutchdesignweek @drivingdutchdesign

#drivingdutchdesign #dutchdesign #bno #dutchdesignweek #creative #designer #designinspiration #designstudio #abnamro #dutchdesignfoundation #ddw #heyddw #landscape #ecosystemrestoration #circulareconomy #environmentaldesign #regenaration

Laad meer... Volg op Instagram

Ontwerpers zijn eigenzinnige mensen die werken vanuit hun passie. Een groot idee. En om dat idee uit te kunnen voeren, worden ze ondernemer. Ondernemerschap zit echter vaak niet in het bloed van de ontwerper; bedrijven worden opgericht ten behoeve van het ontwerp en zelden ten gunste van de ontwerper. DDD maakt van deze ontwerpers ondernemers.

Elk jaar selecteren we circa twintig studio’s voor een intensief professionaliseringstraject. Negen maanden lang volgen de geselecteerde ontwerpers, de Drivers, masterclasses op het gebied van ondernemen. Daarnaast ontwikkelen zij zich onder leiding van een persoonlijke ABN AMRO coach.

Parallel aan dit traject wordt Bureau DDD opgericht. Binnen dit tijdelijke bedrijf werken de Drivers toe naar de Dutch Design Week, waar ieder zich presenteert op een manier die het beste past bij de studio, product en/of service. Ze worden daarin ondersteund door het netwerk en de kennis van de initiatiefnemers, partners en andere deelnemers.

Initiatiefnemers

Contact

Meer weten over het programma of de deelnemers?

Stuur een email naar Patrick Aarts Sen

© Driving Dutch Design | ABN AMRO, BNO & Dutch Design Foundation